Talking Points Blog

Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who reaches out to you professionally for help? It’s a great question and one I’ve struggled with as long as I’ve been a solo (nine years and counting now!). Apparently, I’m not alone as Armano was

Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at the time, was the example I liked to use), but

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study, 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. However,

I know everyone is sick to death of blog posts titled this way. Really, I am aware. However, I just couldn’t think of a better way to title this post–and I really just wanted to write about this movie today. Because this was the best movie I’ve seen all year. Might have been the best

I’m a sucker for a good keynote presentation. Lucky for me, the MIMA Summit seems to hit home run after home run when it comes to keynotes. This year was no different. Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning. But, I did make the afternoon

It’s that time of year–yes, trend season is underway, my social media friends! You’re likely to see no fewer than 2.1 million trend posts between now and Dec. 31. ENJOY! Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend

Last week, for the first time, I saw a 3D photo in my Facebook feed. It was from friend and Fallon employee, Greg Swan–a pic of his dog. It was a little jarring as the pic moved just a bit as I scrolled by it. Users and brands will all soon be able to take

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. It’s a report I review every year–partly because my clients are mostly all big companies and partly because my podcast partner, Kevin Hunt, always flags it for me! The report