Talking Points Blog

A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.” The idea: Wannabe influencers are now posting fake sponsored content in hopes brands will see it and approach them about long-term partnership deals. Yep, it’s for real. And yep, it’s happening. And

We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off. Sure, there are a number of CEOs who are somewhat active on social media channels (Spencer Raskoff-Zillow, John Legere-T-Mobile

Four years ago, my friend Kevin Hunt (General Mills) and I had a crazy idea: Why don’t we start a podcast focused on social media and communications? Actually, not so crazy, right? The market is full of podcasts covering these topics. BUT, there are very few (any?) based in the Minneapolis/St. Paul area. And, there

If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an annual tradition. And, truthfully, it’s more of a way to hold myself accountable than anything else. And, before we go any further, I should hold myself accountable for my 2018 list. Here’s

I’ve never really liked the term “personal brand.” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one. In fact, I might argue one’s “personal brand” has never

Over the course of any year, I have coffee with a lot of people. I do it for a lot of reasons. 1) To get out of the house! Being a solo can get lonely! 2) To cultivate new business connections, 3) To meet new people to feature on this blog, or on the Talking

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! (remember those?!?!). This generation also uses its cell phones to call people voice-to-voice. They may even leave a voice mail from

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify

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