In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. First, there was South Dakota’s new “On Meth” campaign. The outrage-o-meter was at about a 8.5 on this campaign, as exhibited by tweets like these: People believed the campaign was stupid. That it painted
If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. Because, it’s been around FOREVER! Since, 2003, to be exact. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire
As a remote worker for going on 10 years now, I definitely have learned my share of “productivity hacks”. When you’re working for yourself, you kinda have to! So, when I saw this post on PR Daily recently about 11 productivity tips for remote workers, I was intrigued. Let’s see what others have to say!
Truth be told, I don’t know Rebecca Lechner all that well. I’ve never worked with her. She’s never been a client. Heck, I only just met with her for the first time a few weeks ago! But, I’m also a big believer in cues. For example, she’s one half of a Minneapolis/St. Paul Power PR
A couple weeks ago, PRWeek and Cision released their Global PR Report full of data points and nuggets ripe for discussion on blogs like this. The full report is worth a glance, if you work in PR/comms. It’s full of data around topics like: comms single-biggest challenge; influencers sway over consumer spending decisions; and top
If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story–I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved
A couple of weeks ago, I received an email from someone who was recently laid off from his job. This guy was an acquaintance. I had met him before at events, but only in passing. So, I didn’t have direct work experience with him, I wasn’t a fellow colleague and he wasn’t a friend. I
Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails. But, on that rare occasion, brand journalism can flourish. Coca-Cola has been