Talking Points Blog

Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. I really like the new branding/logo–great job by the folks at Rise and Shine (full story here on the Egotist)! But, while the brand refresh appears to be a big hit for AWD, I’m not so sure about the social activation

It was big news in my world when Squarespace ran a Super Bowl spot featuring my adopted home town, and alma mater, Winona. The spot featured Winona Ryder, who was born and raised in Winona (no, really), seeking the “real Winona”. The spot did feature a few images from Winona, but funny–the first image was

Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). This should surprise no one. These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Transactional–not cohesive

I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The top 10 laziest phrases in social content marketing. But, after I saw this post, I decided to amend that headline. Because there’s only one phrase that can

Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing gun play in stores. Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. And last week, Planters got in on

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog. For the Talking Points Podcast. For my

I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So, I see a lot of “interesting” behavior–especially among people who are often looking for a job! Now, I don’t claim to be one of these “LinkedIn gurus”,

“What should our hash tag strategy be?” It’s a question I get from clients at least a few times a year. And, it’s one that’s usually met with a swift response. “We don’t need one.” Not really. Not in the sense most people are thinking about. Not in 2020. Your time and energy is better

TOP