Talking Points Blog

Just a few months ago, I set out to create my annual social media trends presentation, which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Instead, I’m re-evaluating that list and thinking about how

The last three weeks have been the longest crisis comms drill of our entire lives. It’s absolutely nutso. And, there’s really no end in sight (sometime in May, please!). Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. They’ve largely been using the traditional channels–email, intranets, town halls

Last week, in one of my client meetings, an interesting discussion came up–what social networks were surging and which were lagging? And, which were CHANGING? Apparently, we weren’t the only ones thinking about this. Matthew Kobach (director of social for the NYSE) led a similar discussion on Twitter (he’s a must-follow right now, btw, if

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. First and foremost, many people are worried about their health and the health of loved ones. Next, they’re worried about their jobs and income. That’s about where it ends–right now at least. That’s

At the risk of adding yet another “what I’ve learned during the COVID-19 crisis” post to the internet ether, I just wasn’t sure what to write about this week. Clearly, COVID-19 has taken over our personal and professional lives. So, for the time being, it almost feels weird to write about anything BUT the virus.

By now, the “war for talent” has been well-documented. We’re facing a shortage of talent. Employees hold all the cards. Employers need to adapt in terms of what employees really want in the new economy. Except, here’s the problem: They’re not doing that. Not even close. According to Ragan’s 2020 Salary and Workplace Culture Survey,

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to reach 50% of its total lifetime

Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn? Comms people are ethical, authentic and we challenge our leaders to be authentic communicators. Yet, on LinkedIn everything is so positive. Rarely do people show any hint of humility.” Great point,