Early on in the pandemic, you may remember the Room Rater on Twitter. It was an account that “rated” the Zoom backgrounds of thought leaders and SMEs who were showing on TV. The account continues, of course, but I thought it would be fun to give this a local and holiday flavor. So, let’s take
During this pandemic, many people have lost their jobs. No doubt about that. And, it’s been horrible. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. And, over the last few months, I’m starting to see more of these folks in my
Even though we’re entering the darkest period of the pandemic, there is finally glimpses of a light at the end of the tunnel. Two vaccines seem to be very viable options for 2021. Therapeutics are coming along–we’re getting smarter about how we treat people with COVID. And testing is becoming more pervasive–and easier–every day. So,
Since it’s 2020 and everything sucks, allow me to take you back to 2015. Instagram was the hot social media network. Facebook was purring along. And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. OK, I’m exaggerating for effect. But, corporate
As we all know by now, here in Minnesota we’re in the midst of a four-week shutdown–at minimum. No more restaurants. No more health clubs. No more youth sports. For at least four weeks (my guess: probably more). Even though there’s finally a light at the end of this tunnel, we’re in for a pretty
Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard
It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it has been a controversial issue.
Seven-plus months into this pandemic, we’re all tired of working from home. But, as we stare down the barrel of quite possibly the roughest winter of our lives, there’s little chance too many people in our industry are going back to the office before spring or summer 2021. Given that backdrop, people are looking for