If you want to get your client on TV in the Minneapolis/St. Paul area, and you’ve worked in PR for more than five minutes, you know there’s only one person to call: Peg Roessler. Peg has more than 35 years experience in the PR industry–including 28 working for herself! She’s not only a legend in
Over the weekend, we had wi-fi issues at Chez Hanson. If you have teens and/or tweens and you’ve had wi-fi issues, then you know when that happens your home is basically on DEF-CON 15. And I am not being dramatic. After a little research and a phone call to CenturyLink, world order was restored and
On The Gram, I follow a fellow solo consultant named Katie Miller. Katie’s a relatively new solo–been at it a couple years now. From all accounts, she’s doing quite well. But, what really strikes me about Katie is her ability to work from anywhere in the world. And when I say “anywhere in the world”
Organic reach. Aren’t we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help
I had a bit of an epiphany recently. I’m the grown up in the room now. I know, sounds stupid, right? After all, I’m 46 years old and have been working in this business now for 20+ years. But, a few instances lately really made this realization pop. For example, I’m going to be teaching
Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full of insights from some of the smartest people in our industry–from Scott Severson at Brandpoint to Bridget Jewell at Periscope to Erin MacMillian with General Mills. My topic: Social media trends. Specifically, I talked about
If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just take a peek at Macy’s account: Pretty typical for a
One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? Implied in that comment are the following sub-questions: Where do these social media teams sit in the organization? Who do they report up through?