“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one
Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now.
A couple weeks ago I ran across a feature in Twin Cities Business dubbed “What’s on my desk.” My curiousity was piqued when they profiled local agency owner, Alexis Walsko (um, she got to hand out with Richard Branson on Necker Island for a weekend!) And, then in the following weeks, Jason DeRusha’s desk! Now, this
Over the last few months, the following has occurred: Snapchat announced a drop in users for the first time ever. Facebook is reporting flat growth, and certain reports say page engagement is down by as much as 50 percent. Twitter reported a small decline in monthly active users. Some are saying, as this CNBC report
One of the big drawbacks of working as an independent consultant is that you’re completely disconnected from the workplace and working with other people. And, for me, since many of my clients are more on the senior side, I feel even more disconnected from younger people. Bottom line: I rarely get a chance to work
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim, CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now. All companies want one, and most have a very hard time finding them. I’m
In a couple short weeks I will be closer to 50 than I am to 40. That’s a sobering fact. No, 50 isn’t that old. But, it’s definitely a milestone and once you’re past 50, you’re closer to death than you are to your birth (now THAT’S a sobering fact!). Since I’m in that mid-40s
We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without one of those social media networks changing SOMETHING in the user experience. But, one social platform seems to fly under the radar a bit when it comes to this conversation: LinkedIn. And it definitely