Talking Points Blog

By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. It has been shared everywhere over the last few days–timing up with Wade’s retirement from the NBA. And, it’s eliciting all the feels from fans and non-fans. It’s an impressive idea and piece of social content from Budweiser, no

In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course, because Accenture (and the Big Four in general) seem to be making a big-time play at ad and marketing dollars. This seems to have been a growing trend for the

For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. Mom bloggers ruled the roost. But other types of bloggers

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now). This story

Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this adjunct professor role was the opportunity to shape young minds. But, the truth is, young minds are kicking ass! And, they have been for a while now. I

“Who do you report up through?” It’s a question that’s been popping up a lot more lately–in conversations over coffee, in meetings and online. And, apparently, for good reason. According to one recent survey, in-house comms teams report up through at least EIGHT different departments, including–GULP–legal! (I don’t want to know the story behind that

The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater, Winona State University. After chatting with Dr. Grier over the phone, I made the trip to Winona to speak to his class for the first of what would be many times over

Don’t overlook the lurkers

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles like: commenters, influeners, creators, sharers, engagers, and lurkers. Ever since, most companies have been focused on those engagers, creators and influencers. And, maybe for good reason. I saw one recent stat that claimed 22%