Posts filed under Content Strategy

These are the posts filed under "Content Strategy".

Why “content librarian” will be one of the hot new jobs in 2016

According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively manage.

Is sharing third-party media articles via social a solid strategy for brands?

Does this sound like a familiar dilemma? “Should we continue sharing articles to third-party sites? I mean, every time we

Behind-the-scenes content: The most over-rated content in the history of the Internet

Last week, Playboy announced it was cutting the nudity out of its magazines. I know, weird way to start a

When will the emoji marketing madness stop?

Yeah, I know. Emojis are everything. I know it’s how all the Millennials of Mother Earth communicate. I know brands

Facebook video views: The new fluff social media metric

Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled