Posts filed under Content Strategy

These are the posts filed under "Content Strategy".

All brands are media: The biggest lie the marketing industry has ever told

One of my favorite blogs is the Content Strategist. It’s full of interesting, insightful and easy-to-read posts about everything in

Revamp your content strategy by following these 9 content cornerstones

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. It was a similar

Why 99% of companies should completely forget about brand journalism

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. The new site, SugarString (interesting

Instead of lame holiday social posts, why couldn’t brands try this?

When you think of holiday posts from brands on networks like Facebook, Twitter and Instagram, isn’t this what we’ve come