Posts filed under PR

These are the posts filed under "PR".

The not-so-hidden reason staying within the four walls of your company is a really bad idea

In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had

The real reason the PR agency model is broken

I’m not a career agency guy. I didn’t cut my teeth at Spong. I didn’t work my way up from

Executive announcement news releases – productivity wasters or useful PR tools?

Back when I was working for other people, I had a job where I had to write and post a

The most essential–and overlooked–skill in PR

With a headline like that, you might expect me to talk about something like media relations skills, or video editing

The changing media landscape…and what it means for media relations

It’s no secret–the media landscape has shifted. Seismically. Media share news differently now. Media create news differently now. Media are