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6 recent Facebook changes and what they mean for your brand
Share If you’re responsible for managing a Facebook page on behalf of your organization or client, you know that staying on top of changes, updates and shifts in the platform can be difficult at best. As I sift through my reader each morning, I pay particular attention to my “Tools” tab where I follow a [...]
Continue reading...Is there a void of advanced social media content on the conference scene?
28. February 2011
Share Two years ago, I had the wonderful opportunity to help Jason Falls put together the social media business track at BlogWorld in Vegas. It was my first BlogWorld and helping organize the track gave me a chance to get to better know Jason–and many of the speakers. Relationships I keep up to this day. [...]
Continue reading...Are we more concerned with industry awards than results?
24. February 2011
Share Go ahead. Take a spin through your LinkedIn contacts sometime. Look at people’s summaries and descriptions. What do you see? Is the focus on results people have achieved on behalf of clients and organizations? Or, is the spotlight on awards and self-recognition? Visit your favorite agency’s Web site. Sift through the biographies. What do [...]
Continue reading...Business Book Review: Now Revolution
23. February 2011
Share As some of you know, one of my New Year’s Resolutions was to read 26 books in 2011. I’m happy to report I’m already four books in. Number four was a rather brisk, but enjoyable read by two folks I love reading regularly: Jay Baer and Amber Naslund. The book reads a lot like [...]
Continue reading...Business Book Reviews: The Facebook Effect
16. February 2011
Share I want to take a little different tack with my review of The Facebook Effect. While I thoroughly enjoyed the book (much different and more in-depth than the movie, The Social Network–which I also loved), I thought a number of the quotes in the book illustrated for me nicely some important lessons and insights [...]
Continue reading...Can Facebook serve as your restaurant’s primary Web site?
11. February 2011
Share Lately, I’ve been noticing an interesting trend among local restaurants and haunts across the Twin Cities: They’re trading in their Web site for a Facebook page. In some cases, these restaurants aren’t even bothering with a site–they’re going straight to Facebook. The benefits of this strategy are clear: * Easy to set up (it [...]
Continue reading...HAPPO Hour: The first-ever face-to-face HAPPO event
8. February 2011
Share 12 months ago, a number of PR bloggers started a movement: Help a PR Pro Out. Our first event (last Feb.) resulted in more than 250 blog posts and 10,000 social mentions. Since then, we’ve had two additional Twitter chats, watched a steady stream of HAPPO tweets sharing jobs every day and witnessed a [...]
Continue reading...Do communicators have a responsibility to calm rhetoric?
4. February 2011
Share The following is a guest post from my friend, Mary Barber, whom I commiserate about all things PR and PRSA from time to time. We got to talking on the back channel about the Kenneth Cole situation yesterday–this post is an outcome of that conversation. Early Thursday morning (for me anyway in Alaska), an [...]
Continue reading...Is the press release *really* dead?
2. February 2011
Share According to Forbes reporter and blogger, Aaron Perlut, the answer to that seemingly ever-present question is “yes.” He even says so in the very first line of his recent post on Forbes.com: “News releases, in most cases, are a worthless bother.” Perlut goes on: “The traditional news release is a dreadful animal–read by few–and [...]
Continue reading...16 social media statistics that might surprise you
31. January 2011
Share Over the last few months, I’ve bookmarked and read hundreds of posts. And, like many of you, have catalogued the myriad of social media stats that come our way each day. There’s almost too many social media stats–but a few of my favorite posts with aggregated stats are this one from B2B Social Media [...]
Continue reading...5 ways to keep your social media talent pipeline full
28. January 2011
Share One of the huge issues you’re going to see play out starting this year is the movement and flux of those that work within the digital marketing and PR industries. It’s not often talked about, but believe me, it’s a major concern for agency owners and businesses. How do you retain your top digital [...]
Continue reading...Where the heck did David Mullen go?
27. January 2011
Share Rewind to three years ago. I was just getting started blogging. I needed help. And one of the first people I found (fortunately) that I reached out to for help was David Mullen. Over the months, I got to know David a bit. Wrote up a post about him and his work. And, I’ve [...]
Continue reading...7 reasons Diigo should be your new social bookmarking tool
25. January 2011
Share On Dec. 16 news rumbled across the Web that Yahoo was shutting down Delicious. Rumors spread. People cursed Yahoo. And a number of folks (raising my hand now) started jumping ship. Turns out the rumors were only half true. Yes, Yahoo didn’t see a fit for Delicious underneath its brand umbrella, but it was [...]
Continue reading...Social Media Trends: What’s hot for 2011?
21. January 2011
Share We’re already three weeks into 2011. You’ve read all the trend posts (good compilation here). Seen the predictions from the digital, PR and marketing experts. But, do you know what’s really going to be hot in 2011 (insert cheesy Entertainment Tonight music!)? My take on what’s “in” for 2011 and what’s sooooo 2010: Social [...]
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- amandalnelson: Planning is such an important part of social media...
- JaylenWatkins: Good description given in pretty understandable ap...
- Tracy Sestili: Hi Arik, great stuff. I have taught social media c...
- kmskala: Professor Hanson... I like the idea of followi...
- ryanmathre: Great syllabus Arik...you looking for TAs? :) One...
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Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
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2. March 2011
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