Share We’re already three weeks into 2011. You’ve read all the trend posts (good compilation here). Seen the predictions from the digital, PR and marketing experts. But, do you know what’s really going to be hot in 2011 (insert cheesy Entertainment Tonight music!)? My take on what’s “in” for 2011 and what’s sooooo 2010: Social [...]
Continue reading...19. January 2011
Share Speed. It’s become critical to success in the business world these days. Organizations that can figure out how to react to market conditions and produce products and services that meet those needs faster than the next company often win. Similarly, individuals who understand how to search and find data and information online–fast–often see a [...]
Continue reading...17. January 2011
Share I finally got around to purchasing my first iPad. Bought it over the holiday break. I spent hours researching and poring over the best apps to download. But, you know what was an even tougher decision? Figuring out which case to buy. Turns out, iPad accessories is a burgeoning cottage industry. I know, big [...]
Continue reading...13. January 2011
Share When Facebook Groups was unveiled last year, I was skeptical. Facebook tinkers with its platform so much (to its credit) that I sometimes just tune out. Professionally, I need to know about these changes. And, more importantly, I need to know how they impact my clients. But, this one just didn’t do much for [...]
Continue reading...12. January 2011
Share If you recall, one of my bigger New Year’s resolutions is to challenge myself to read 26 books in 2011. A few friends have joined the challenge including Angela Gassett, Patrick Garmoe and Josh Braaten. First up for me? Trust Agents by Chris Brogan and one of my favorite bloggers, Julien Smith. I got [...]
Continue reading...10. January 2011
Share Today I wanted to take this opportunity to tell you a little about the first-ever ACH Communications intern: Sarah Anderson. Sarah’s a young woman I met last summer through an introduction from a friend. Since then, she’s been serving as an intern with an ACH client–Select Comfort. Oh, and she’s also been completing her [...]
Continue reading...7. January 2011
Share Last fall local Minneapolis integrated brand agency, Fast Horse, started its Intern-for-A-Day program. The premise? To give students and recent grads an insight into agency life at Fast Horse–and a way for the agency to get to know these students/grads better before hiring them full-time. What is also interesting about Fast Horse’s approach is [...]
Continue reading...6. January 2011
Share 2010 was the year when every brand hired a social media specialist. OK, maybe not *every* brand–but we saw a significant uptick in hiring in the social media space in the last year. Just look at Jeremiah Owyang’s People on the Move in the Social Business Industry list for proof. But, as organizations have [...]
Continue reading...5. January 2011
Share Today’s guest post is from David Schwab of Octagon. I met David a couple years ago on Twitter. We share a passion for sports marketing (although David has far more experience than I do in that niche). Today, David shares his insights on how to effectively use celebrities at CES (happening this week in [...]
Continue reading...3. January 2011
Share Each year my wife and I sit down and map out a plan for ourselves and our family. Corny, yes. But, effective in starting our year right and establishing family, personal and professional goals for the year ahead. We go out to breakfast and talk about our prior year and what we want to [...]
Continue reading...30. December 2010
Share 2010 was a big year for me in a lot of ways. One big piece of that was this blog–and you. I wrote more than 100 posts (goal was 3 per week) this past year. And, as I look back, we covered a lot of ground. From the beginnings of HAPPO (hat tip to [...]
Continue reading...29. December 2010
Share Today you’ll find me writing over at Social Media Examiner. The topic? Blog commenting as a strategy to raising awareness (or even generate leads) for your brand or organization. Hope you enjoy the post–please weigh in on the comments on SME. Subscribe to Communications Conversations by Email
Continue reading...28. December 2010
Share We focus so much time, attention and money on what we give as gifts to our family and friends this time of year. But, have we thought about what we might give BACK as PR professionals this holiday season? I know Christmas has passed, but if I may, a few ideas for 2011: * [...]
Continue reading...23. December 2010
Share Each year, we start getting Christmas cards in early December. We tape them up on the arch that separates our small dining room from our small living room. We love getting them. For many folks, it’s one of the few times we actually see pics of them and their kids. But, as much as [...]
21. January 2011
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