Yesterday, I turned 50. I certainly don’t feel 50–more like 35. But, the physical signs are there. I now wear glasses (as of a...
READ MOREWhy aren’t we scaling back on the number of social media channels we manage?
by arikhanson | Aug 16, 2022
“I’m a social media team of one–how can I best manage all these different channels?” “My team is stretched super...
READ MORE“Crying CEO” Braden Wallake puts authenticity trend to the test
by arikhanson | Aug 12, 2022
Do we really want authenticity from our leaders at the top? That’s the question we all should probably be asking ourselves after the CEO...
READ MOREIf I were starting an Employer Brand from scratch on social, here’s where I’d start
by arikhanson | Aug 3, 2022
Employer Brand marketing is a hot discipline–and for good reason. Companies in white-collar sectors like ours can’t attract new...
READ MOREWant to get smarter at social media marketing? Good luck to you
by arikhanson | Jul 26, 2022
My original intent for this post was simple: Write a post about upcoming conferences, events and other professional development opportunities...
READ MOREH&R Block’s #BlockReboot Employer Brand Campaign Simple But Brilliant
by arikhanson | Jul 19, 2022
A couple weeks ago I saw an interesting post from H&R Block CEO, Jeff Jones. It caught my eye because of his attire–and he was...
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