Blog

When it comes to social media marketing, our priorities seem to be messed up. And, truth be told, they have been for a while. What am I talking...

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. At...

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post,...

The phrase “Employer Brand” has taken on a life of its own the last few years. Companies are investing more and more in their...

Over the last 13-plus years as a social media consultant, I’ve probably conducted 50+ social media audits. Some of them have been pretty...

Since I became an adjunct professor at the University of St. Thomas 3 years ago, an interesting thing has happened: People have started...