The art of the #humblebrag
Isn’t it time to give up the #humblebrag?
Posted 3 hours ago

The #humblebrag. One part humble. One part brag.

OK, but let's be honest for a minute: The #humblebrag is all about bragging.

And that's fine. We've kinda all done it at this…

Isn’t it time to give up the #humblebrag?
Why is job hopping so rampant in digital marketing?
Why is job hopping so rampant in digital mark…
Posted 1 day ago

According a recent survey fellow MIMA board member and friend, Jeff Sauer and I administered earlier this year, 59 percent of respondents have switched jobs in the last two years.

Not…

Why is job hopping so rampant in digital mark…
Why aren’t more brands prioritizing Instagram as a platform-of-choice
Why aren’t more brands prioritizing Instagram…
Posted 3 days ago

From what we've heard from recent media and blogger reports and studies, Instagram is THE hot platform for brands right now.

According to eMarketer, brands are seeing higher engagement and interaction…

Why aren’t more brands prioritizing Instagram…
The best blogging tip no one ever told me
The best blogging advice no one ever gave me
Posted 1 week ago

Last week, I was at the Minnesota PRSA Classics Banquet and a student at the event asked me: If you could share just one blogging tip with me, what would…

The best blogging advice no one ever gave me
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31. January 2014

3 Comments

7 real-time marketing examples brands can emulate during the “Big Game”

As the “Big Game” approaches on Sunday, there’s been a lot of talk about real-time marketing gone bad. Heck, we saw it on full display last Sunday during the Grammys, didn’t we? (see below–thank you Arby’s) But, I don’t hear a lot of chatter about real-time marketing DONE RIGHT. Admittedly, it’s tougher to find, but […]

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30. January 2014

0 Comments

The 2014 Digital Marketing Staffing Survey

One of the ad-hoc roles I play in addition to solo consultant, Dad, Husband and beer snob (my favorite) is that of recruiter. Thanks to my HAPPO work a few years ago, and an innate interest in networking, I’m often cast in the role of connector. Some people come to me looking for help in […]

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29. January 2014

3 Comments

Open salaries: Good idea for PR firms?

Last December, Buffer (I’m a big fan) caused quite a stir with this post where it talked about it’s culture of transparency and it’s decision to post ALL employee salaries on the web for everyone to see. Quite a decision, right? I can’t remember too many companies doing this kind of thing in recent memory. […]

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28. January 2014

1 Comment

21 real-time marketing Super Bowl prop bets

As the “Big Game” approaches this weekend, there’s one thing I always like to check. No, not the money line. The prop bets. My favorites from this year’s crop include: “Will Knoshown Moreno cry during the National Anthem?” “Will Michael Crabtree mention Richard Sherman in a tweet during the game?” (God I hope not) “Will […]

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27. January 2014

7 Comments

Will social media really kill journalism?

Late last year Cision conducted a survey with 3,000 journalists worldwide about how their impressions of social media (and PR) have changed in recent years. The complete survey is worth a quick look–check it out here. But, what I thought was particularly interesting about the survey was the surprisingly high number of journalists who thought […]

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24. January 2014

5 Comments

How to: Manage up in your PR job

I’ve been out of the corporate/agency lifestyle now for four-plus years. Technically, I work for myself. I am my own boss. But, I still have to manage up. Every day I am managing client expectations and “managing up”. So, even though I’m not longer an “employee”, I still have a boss. Multiple bosses in fact–they […]

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23. January 2014

1 Comment

6 tips to building a better social media team in 2014

A few weeks ago a client asked me the following question: If we were to start building out a social media team here, how would we go about doing that? Good  question, right. No easy or simple answers though. But, good direction and guidance? That, I can provide. While my client and I talked through […]

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22. January 2014

5 Comments

Who do PR awards really belong to: Agencies or clients?

It’s that time of year–yes, it’s awards season! Not just for the entertainment industry–but for the PR and marketing industry. PR Daily just announced its awards. Here in Minnesota, it’s PRSA Classics time. I really wish MIMA had some kind of awards program here locally (different post). In the past, I’ve been fortunate enough to […]

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21. January 2014

9 Comments

Maybe paying tribute to MLK on Twitter really did work for brands

Brands capitalizing on holidays. It’s been happening now since Oreo posted the now-famous–and brilliant–visual highlighting its support of Gay Pride. But, I think many people (present company included) think brands are making a big mistake trying to piggyback on holidays–even the made-up holidays like “National Ice Cream Day.” Sure, some brands go a bit over-the-top […]

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20. January 2014

4 Comments

The hidden risk of social media marketing: Managing old Facebook admins

For years, we heard brands throw up barriers around why they didn’t want to participate in social media marketing. One of the biggest reasons? Managing risk. While that barrier has largely eroded, one hidden risk continues. And it’s one I don’t hear a whole lot of people talking about. The risk of the lingering Facebook […]

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