If you have a a tool, platform or book you’d like me to review, or conference or event you’d like me to cover, I do accept—and write—sponsored posts with brands and organizations, but they must adhere to the following guidelines:
- Sponsored post costs range in cost. We will negotiate privately.
- Those costs are based on the amount of time I spend researching and writing each post.
- I will write all sponsored posts. However, you will have an opportunity to review the post and add your input (although I reserve full editorial control of the content)
- Two per month. That’s my limit.
- I do not accept sponsored posts written by brands, agencies, SEO hacks, or other hooligans just trying to procure a link. If this is what you’re looking for, I’m not the right fit.
What’s in this for you? Well, you probably wouldn’t be here if you weren’t already interested. But, to give you some stats and context, Communications Conversations gets, on average, 20,000 unique visitors per month (as of 2012, at least). I don’t tout my social networks all that much, because I don’t believe it’s all about the numbers, but I do share all my posts on Twitter (@arikhanson), Facebook (www.facebook.com/arikhanson), LinkedIn and Google+. And, outlets like PR Daily, Ragan.com and MinnPost have been known to rerun my posts from time to time. Finally, I do share some of my posts in my weekly e-newsletter, Talking Points, which has 300-plus readers and growing.
In the end, I’m looking to provide my readers with outstanding content that either helps them do their jobs better—or provides some sort of insight they didn’t have before visiting my blog. If you can help me write a post that does one of those things, the sponsored post model will work quite well. If not, it won’t and neither of us should bother moving forward.
If you’re still interested and you think you can meet all the guidelines above, send me a note at email@example.com and we’ll discuss.
For individual guest bloggers
Separately, if you are NOT a company or organization and you have an idea to pitch me for a guest post, please adhere to the following guidelines as you pitch:
Here are six words to describe a solid pitch.
I write about digital communications and marketing. If your topic lies outside these, please reconsider your pitch.
You don’t have to know my favorite vacation spot (it’s St. John, by the way), but at least mention my name in the salutation. Blanket, generic emails beginning with “Dear Blogger” or “To Whom it May Concern” are getting deleted quickly.
If it’s more than 3-4 paragraphs, it’s too long. Brevity is your friend. Use it.
Don’t leave me hanging. Tell me exactly what you want from me. Be honest with me and I’ll be honest with you.
Remember: I want to like your pitch. But it’s your job to ensure my eyes don’t glaze over. Make it interesting or meet my trash folder.
Take a tour through my blog before you reach out. Find out what I write about, who I admire and how often I write. It’s really not that tough folks.
Anchor your pitch in these words, and you’re likely to receive a reply back—quickly.