Podcast

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt by subscribing to the Talking Points Podcast. Each month, my co-host, Kevin Hunt, who leads corporate communications content and channels at General Mills, discuss a variety of topics in the social media, PR and marketing worlds.

The Talking Points Podcast began in 2014 and now has more than 130 episodes (as of March 2020), making it one of the longest-running podcasts about communications and social media in the country.

Interested in sponsoring the Talking Points Podcast? See our media kit and sponsorship information below:

KEY FACTS:

  • Podcasting for 5+ years (since 2014)
  • One of the longest-running shows related to public relations, corporate communications, and marketing
  • 130 episodes (as of March 2020)
  • Audience: People working in public relations, corporate communications, and marketing roles, for companies, brands, agencies and organizations (nonprofits, government, etc…) – 85% in the U.S., 25% in Minnesota
  • 401 downloads on average, per episode in 2019 (double from 2018)
  • Note: According to podcast host Libsyn, podcasts receiving more than 137 downloads per episode are in the top 50% of all podcasts. Only 6.8% of all podcasts receive more than 5,000 downloads per episode (as of August 2019). Based on Libsyn’s statistics, Hanson & Hunt is in the top 30% of all podcasts.
  • Most popular show all-time: Ep. 5: 550 downloads (on July 31, 2014, with guest co-host Lionel Menchaca, formerly of Dell/W2O Group)

Top 5 Most Popular Episodes (3 were in 2019):

  1. 5/Regular format – 550 downloads (July 31, 2014)
  2. 112/Regular format – 506 downloads (May 16, 2019)
  3. 111/Hot Topics-Instagram – 501 downloads (April 25, 2019)
  4. 116/Regular format – 497 downloads (July 18, 2019)
  5. 8/Regular format – 494 downloads (August 21, 2014)

Show web page: http://www.thetalkingpointspodcast.com/

Apple Podcasts page: https://podcasts.apple.com/us/podcast/the-talking-points-podcast/id900363572?mt=2

ABOUT KEVIN HUNT:

Kevin oversees corporate content and channels, external and internal, for the Global Communications team at General Mills – including news/information shared via social media, the company blog, GeneralMills.com and the company intranet. He also consults with the company’s leaders and brand managers on various content and social media initiatives and manages General Mills’ employee advocacy program. He’s been with the company since 2010. Prior to General Mills, Kevin was the managing editor of social media and content in Corporate Communications for the Legal division of Thomson Reuters. A University of Wisconsin-Eau Claire broadcast journalism grad, Kevin spent 10 years as an executive producer/newscast producer at KSTP-TV, and also produced newscasts at WFRV-TV in Green Bay, Wisconsin, and WEAU-TV in Eau Claire, Wisconsin. He volunteers with the UW-Eau Claire Communication + Journalism Advisory Board.

ABOUT ARIK HANSON:

Arik is the principal of ACH Communications, a marketing and communications consultancy that has been driving business results for clients since 2008. With more than 23 years’ experience in traditional and digital marketing, communications and public relations, Arik brings seasoned, strategic expertise to help today’s leading organizations, including Fortune 500 companies like Select Comfort, Walgreens, General Mills, Toro, Cargill and Ingersoll Rand, define and deliver on their marketing and communications goals through the right mix of tools and strategies. Arik is known as a leading blogger, podcaster, lecturer, and founder of several popular events, conferences and social media initiatives in the PR/social media industry. Arik’s blog, Talking Points (formerly Communications Conversations), has been in publication for more 10 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading digital marketing and PR blogs. He also creates the weekly Talking Points enewsletter, which is distributed to 1,400+ subscribers across the U.S.

SPONSORSHIP OPPORTUNITIES:

If you’re interested in sponsoring Hanson & Hunt: The Talking Points Podcast, we offer three different sponsor packages:

Sponsor Level: Silver

Cost: $500/year

Included in your sponsorship:

  • One live show host read during each of our 12 regular-format monthly shows (about 10 minutes into the episode).
  • A link to your web site (or site of your choosing) in the show notes for each of our 12 regular-format monthly shows
  • A logo and link to your web site (or site of your choosing) in the blog post for each of our 12 regular-format monthly shows, on the Hanson & Hunt: The Talking Points Podcast web site
  • Brand logo included on the home page of the Hanson & Hunt: The Talking Points Podcast web site.

Sponsor Level: Gold

Cost: $1,000/year

Included in your sponsorship

  • One recorded or live show host read during all shows (regular-format monthly shows + bonus editions). It will either be near the top of the episode or about 10 minutes in (The top slot will be reserved for a Platinum sponsor. If we don’t have a Platinum sponsor in 2020, the top slot will go to the first returning Gold sponsor from 2019, or the first new Gold sponsor to sign up.
  • A link to your web site (or site of your choosing) in the show notes for all of our shows (regular-format monthly shows + Interview editions + Hot Topics editions).
  • A logo and link to your web site (or site of your choosing) in the blog post for all of our shows (regular-format monthly shows + bonus editions), on the Hanson & Hunt: The Talking Points Podcast web site.
  • Brand logo included on the home page of the Hanson & Hunt: The Talking Points Podcast web site.
  • Two, one-minute recorded segments by someone with your organization, offering thoughts on one of our “Talking Points” in one regular-format monthly show.

Sponsor Level: Platinum

Cost: $2,000/year

Included in your sponsorship

  • Two recorded or live show host reads during all of our shows (regular-format monthly shows + bonus editions) as the Title Sponsor of Hanson & Hunt: The Talking Points Podcast. One will be near the top of the episode. The other will be about 30 minutes in.
  • A link to your web site (or site of your choosing) in the show notes for all of our shows (monthly shows + bonus editions).
  • A logo and link to your web site (or site of your choosing) in the blog post for all of our shows (regular-format monthly shows + bonus editions), on the Hanson & Hunt: The Talking Points Podcast web site.
  • Brand logo included on the home page of the Hanson & Hunt: The Talking Points Podcast web site.
  • One regular-format monthly show guest co-host opportunity for someone with your organization.
  • Three, one-minute recorded segments by someone with your organization, offering thoughts on one of our “Talking Points” in one regular-format monthly show.