News releases or blog posts: What is the future of media relations?

Tuesday, November 19, 2013

Tweet In starting work with a new start-up client recently, the question came up: Do we really need news releases? Couldn’t we just share news on our blog instead? Isn’t that more efficient and effective–especially for a smaller business? It’s a good question and one all small, mid-sized and large businesses should be considering. And […]

Where did all the good (individual) PR blogs go?

Thursday, September 19, 2013

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Tweet When I started blogging in 2008, there were a number of PR folks who blogged that I followed religiously. They were the voices of our industry on the web (for me, at least). They blogged regularly. And they inspired me to be better–both as a blogger and as a PR counselor. Among my regular […]

Bloggers: Don’t waste your time writing for Medium (but do read it)

Monday, August 12, 2013

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Tweet Last month, Ev Williams (you remember him, founded a little thing called Twitter) unveiled to us his most recent project: Medium. Billed as “a better place to read and write things that matter” Medium is, for all intents and purposes, another blogging platform (this Nieman post breaks it down nicely). Yeah, it does seem […]

How I grew my blog readership 659% in just 3 years (and how you can, too)

Thursday, May 16, 2013

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Tweet I started blogging in December 2008. At the time I was working for Fairview, the second-largest health care system in Minnesota. At the time, I wasn’t working in digital marketing–I was in a more traditional corporate communications role. But, I was experimenting with blogging. And, I loved to write. Blogging was a natural fit […]

What do the best corporate blogs do well?

Friday, April 5, 2013

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Tweet Earlier this week, friend, colleague and fellow blogger Aaron Pearson asked me to speak to his class at the University of St. Thomas in Minneapolis. The topic? Corporate blogging. Something I know a thing or two about based on my personal experiences with this blog and the lessons I’ve put to good use for […]

What the demise of Posterous means for the future of blogging

Friday, February 22, 2013

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Tweet In case you missed it last week Posterous announced it was closing up shop as of April 30 to “focus 100% of our efforts on Twitter” (the company that bought Posterous last year). Not a big surprise for those paying attention. After Twitter bought Posterous last year, it seemed there was a decent chance […]

8 takeaways from 4 fantastic sessions I attended at BlogWorld

Tuesday, May 31, 2011

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Tweet Last week, I was in New York City for BlogWorld (disclosure: I co-organize the Social Media Business Summit track at BlogWorld). It was my first time in New York City, so for me, this particular trip was as much about the landscape and environment as it was about the content and the conference. […]

Do bloggers need to be active on Twitter to win?

Friday, April 15, 2011

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Tweet Do bloggers really need to be active on Twitter to be successful in their blogging? It’s a question I posed on Twitter last week and it inspired some interesting conversation. First, I asked the following question: The only one anyone could think of was Seth Godin–and even that’s not entirely true. So, I posed […]

24 ways to feed the blog beast

Wednesday, November 17, 2010

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Tweet Last weekend, I had the wonderful opportunity to speak at the first-ever WordCamp in Minnesota. 300-plus people showed up to learn, network and get free WordPress swag (yes, I took home my fill of WordPress shirts, stickers and toys). The discussion I led focused on ways to blog more regularly. A challenge many of […]

18 tips to feed your blog beast

Monday, June 28, 2010

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Tweet On Saturday, I had the opportunity to lead a discussion around blogging at one of my favorite local event: Unsummit. I attended my first Unsummit last fall and really enjoyed the more laid back feel, conversational tone and fact that many speakers are not the “same ol same ol” you see at events around […]

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